Thursday, August 31, 2006

Rant: Dr. Z

Daimler-Chrysler is running television spots during NASCAR races where a reporter asks Daimler CEO Dieter Zetsche about the Daimler-Chrysler merger's benefits. The ridiculously-mustached Dr. Z hauls off in a Charger, drives around maniacally, and, when pressed about what kind of a "doctor" he is, crashes headlong into a barrier, brushes the dust off his suit, and takes off. Effective use of metaphor to show how two great companies are being recklessly driven into a wall by megalomaniac German bureaucrats who, ensconced in subsidized luxury, will walk away unscathed.

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