Will It Play in Yorkville?
Sun columnist Steve Simmons, referring to last weekend's Molson Indy, has suggested that a minor league sport has no place in a major league town. Major league? Who is he kidding? Toronto is no more a major league town than Belleville, paying about as much attention to its MLB, NBA, and CFL teams as our highway 401 neighbours pay to theirs... exactly my point. As a friend of mine regularly points out, this is a Leafs town - full stop. Unfortunately for the Indy, competition in American open wheel racing has sufficiently fragmented the market that its brand lacks the cache necessary to draw band-wagoning Torontonians who crave the exclusivity of flavour-of-the-moment events like the Film Festival and the World Cup.
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